Is It Time to Take Google+ Seriously?
If you've searched Google for a nearby business, chances are you're familiar with local listings, often plotted on a map central to your location—and if you're one of those businesses hoping to be...
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Twitter Analytics for the Masses
You’ve heard of Twitter, but are you familiar with Twitter Analytics? Twitter Analytics was previously only available to advertisers and verified users, but within the last week, it became available to...
View ArticleGuest Post: Let Your Web Designer Design Your Website
Guest post by Adam Henige, managing partner at Netvantage Marketing.Netvantage just had its website re-designed by Nicholas Creative. We love it. We've received nothing but positive feedback so far,...
View ArticleLAUNCHED 2014 Event to Celebrate Greater Lansing Business Innovation
Expanded annual event for local entrepreneurs to be held in Old Town Lansing, features Sleepwalker Spirits founders and final $10,000 Hatching competitionThe sixth-annual LAUNCHED event, the Greater...
View ArticleFactors You Didn't Know Were Impacting Your SEO
Lots of people claim to "know a bit about SEO," but the more of these people you talk to, the more you'll come to understand that most of what they know is a little dated.The strange thing about SEO is...
View ArticleGoogle to Penalize Sites That Aren't Mobile Friendly
Are you still resisting the upgrade to a mobile-friendly website? You might have more motivation than ever to make the jump. Google recently announced that on April 21st it will release a...
View ArticleDid Your Website Come With a Warranty?
Most goods, from computers to cars to condos, are warrantied as an assurance to consumers. But, what about services such as websites, IT support or consulting engagements? Think back to the last time...
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'Mobilegeddon' is Just the Beginning
'Mobilegeddon' didn’t pack the punch it promised—but what’s next?In mid-April, Google launched a new mobile-friendly algorithm that, according to all the buzz, was going to significantly change mobile...
View ArticleIs Your Website Doing Its Job?
Here are three metrics that can help you find out.As you consider improvements to your website, it pays to know what's working – and Google Analytics holds the keys. If don't have much experience with...
View ArticleConstant SEO Improvement Via Google Search Console (aka Webmaster Tools)
SEO can be a massive undertaking for businesses large and small. The interesting thing about SEO, though, is that you can bite off as large as small of chunks as possible as you try to improve your...
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